Honestly, the best free tool for lead generation is, well, you.

The best way to generate leads for free is by creating content that acts as a lead magnet on your website, that will draw people in, get them to convert, so you can nurture them until they’re ready to make a purchase.

Now, obviously, it’s a little more complicated than that – you have to identify your audience, research keywords, choose your keyword, plan your content, create your content, publish your content, share your content, then wait for people to roll in and convert – even then, the space is so competitive these days that the leads you get from this method come in very slowly.

That’s not to say that you shouldn’t do it. Everybody should absolutely be doing content marketing. It’s free (save for the time that you put into it) and it’s one of the best ways to acquire new, high-quality leads. However, it’s also smart to bolster your funnels with some paid channels to ensure that you’re bringing in even more leads that you can nurture and convert into customers, meaning more revenue for your company and more time for you to explore other options for lead generation, like content creation.

One of the best ways to generate new, warm leads for your business is through a cold email campaign, because of its relatively low cost and high potential return. Cold email allows you to reach a high-quality list you’ve determined is the right fit for your business, with a highly targeted email message that encourages them to convert on a form, adding themselves to your email list where you can continue to nurture them until they’re ready to become customers.

*NOTE* I work for Clickback, so my opinion is biased.

In order to reach cold contacts, you’ll need to send using a platform that was designed to do so, like Clickback. Clickback sends using its own dedicated pool of IPs and domains, keeping your sender reputation in pristine condition. It has a powerful, built-in email verifier that will run your list through a comprehensive series of checks at the time of upload, so you never have to worry about landing on a blacklist. It also has a live spam checker that helps to identify and eliminate problem areas with your campaigns, so avoiding spam filters becomes much easier.

Clickback is so much more than just an email platform, though. It helps keep your funnels topped up with leads, thanks to its revolutionary Website Visitor Intelligence™ (WVI) technology. WVI targets, tracks, and nurtures unconverted contacts that come to your website after receiving your email campaigns. It gives you valuable information that you can use to optimize your future campaigns or landing pages for even more conversion.

Hopefully that helps. While Clickback isn’t a free service, it can help free up some time, so you can focus on other areas of your marketing, like content and other inbound methods. You can find all pricing information here.